GBAC SOAR CORPORATE PARTNERSHIPS
Invest in Birmingham’s Future.
Connect with Birmingham’s Auburn Community.
SOAR Corporate Partners invest in Birmingham-area students while building meaningful connections with Auburn alumni, fans, families, business owners and professionals throughout Greater Birmingham.
Corporate partnerships begin at $500.
More than a sponsorship.
A SOAR Corporate Partnership brings together philanthropy, community engagement and access to one of Birmingham’s largest Auburn audiences.
Companies can support scholarships, build relationships within the Auburn Family and create meaningful visibility among Auburn alumni, fans and families throughout Greater Birmingham.
SCHOLARSHIP IMPACT
Help create opportunities for Birmingham-area students attending Auburn University.
AUDIENCE REACH
Reach more than 35,000 Auburn alumni, fans and families through SOAR and GBAC communications.
BUSINESS CONNECTIONS
Build relationships with Auburn alumni, professionals, business owners and families throughout Greater Birmingham.
COMMUNITY VISIBILITY
Demonstrate your company’s commitment to education, workforce development and Birmingham’s future.
Choose how your company makes an impact.
From local businesses supporting the Auburn Family to transformational investments in Birmingham’s future workforce, SOAR partnerships can be tailored around your company’s goals.
Community Partner
Starting at $500Support SOAR and join Birmingham’s Auburn business community.
Network Partner
$10,000–$49,999Reach Birmingham’s Auburn audience and build lasting business relationships.
Foundational Partner
$50,000–$100,000+Make a major philanthropic investment in Birmingham’s students and future workforce.
COMMUNITY PARTNER
Starting at $500
Support Birmingham students. Join Birmingham’s Auburn business community.
A good fit for local restaurants, retailers, professional services, Auburn-owned businesses and other Birmingham companies.
NETWORK PARTNER
$10,000–$49,999
Reach Birmingham’s Auburn community. Grow meaningful business connections.
Network Partners sit at the center of the Auburn Birmingham Network — the community of alumni, fans, families, professionals and business owners GBAC and SOAR reach across Greater Birmingham.
Reach
Tell Your Story
Promote Your Business
Connect
THE AUBURN AUDIENCE
Reach 35,000+ Auburn alumni, fans and families.
GBAC and SOAR have built an expansive communications network across Greater Birmingham. Corporate partnerships can include email campaigns, social media content, special offers and targeted communications — customized around geography, business objectives, audience and desired frequency.
Email & Targeting
Reach a 35,000+ Auburn audience through dedicated or integrated SOAR and GBAC email campaigns. At appropriate partnership levels, communications can be focused toward selected areas of Greater Birmingham where available ZIP-code and audience information supports geographic segmentation.
SOCIAL & STORYTELLING
Build visibility through focused social campaigns designed around your company’s story rather than generic sponsor recognition.
Potential topics may include:
DIRECT ENGAGEMENT
Meet Auburn alumni, fans and families directly through networking gatherings, meet-and-greets and selected SOAR and GBAC programs.
Possible opportunities can include:
Opportunities are customized based on partnership level, timing and availability.
FOUNDATIONAL PARTNERS
Invest in Birmingham’s most promising student talent.
Every year, Greater Birmingham sends many of its most capable students to Auburn University — a nationally recognized academic institution and one of the strongest talent pipelines our region has.
SOAR Foundational Partners make transformational investments in that pipeline, helping provide scholarship opportunities for Birmingham-area students and developing the professionals, innovators, entrepreneurs, educators and community leaders who will carry Birmingham forward for decades to come.
PREMIER RECOGNITION
IMPACT STORYTELLING
At the highest level, partnerships can include SOAR Impact presented by the Foundational Partner.
AUBURN MADE. BIRMINGHAM STRONG.
Put your Auburn people at the center of the story.
Many Birmingham companies already have compelling Auburn stories inside their organizations. SOAR partnerships can feature Auburn alumni employees, executives and business owners — how Auburn prepared them, why they built their careers in Birmingham, and why their company is investing in the next generation.
Their Auburn Story
How Auburn helped prepare them for their career.
Their Birmingham Story
How they are contributing to Greater Birmingham today.
Their Company’s Impact
Why their company is investing in Birmingham-area students.
Your investment should have a story.
A logo on a page tells people your company gave. An impact story shows them what that gift made possible — and that is what people remember, share and associate with your business.
Potential SOAR Impact content may include:
Larger partnerships can include recurring co-branded SOAR Impact content distributed across web, email and social media. For Foundational Partners, recurring or presenting-level recognition can be customized.
Build relationships beyond the inbox.
Digital reach is only part of the opportunity. Corporate partners can also build direct relationships with Birmingham’s Auburn community through selected events and experiences.
SOAR Business Network
Connect with Auburn professionals, executives and business owners.
Freshman Send-Off
Engage incoming Auburn students and families.
Scholarship Scramble
Build relationships with alumni and business leaders while supporting scholarships.
Distinguished Awards Dinner
Participate in one of GBAC and SOAR’s signature philanthropic events.
Exact event participation, recognition and hosting opportunities are customized according to partnership level, timing and availability.
CREATE A LASTING LEGACY
Endow a Scholarship.
Companies, families and individuals may also explore opportunities to establish a named endowed scholarship benefiting Birmingham-area students attending Auburn University. An endowed scholarship creates a lasting source of student support and permanently connects your company, family or legacy with future generations of Birmingham students.
Endowment opportunities are customized and subject to applicable SOAR and Auburn University requirements.
Three ways to partner.
Community Partner
Starting at $500Support SOAR and join Birmingham’s Auburn business community.
Network Partner
$10,000–$49,999Reach Birmingham’s Auburn audience and build lasting business relationships.
Foundational Partner
$50,000–$100,000+Make a major philanthropic investment in Birmingham’s students and future workforce.
Let’s build the right partnership.
Whether you’re a local business looking to support Birmingham students, a company seeking deeper connections with Birmingham’s Auburn community or an organization ready to make a transformational investment in our region’s future, we’d like to talk.
Frequently Asked Questions
Corporate audience campaigns are distributed through SOAR/GBAC-controlled communications channels. Audience targeting and segmentation are subject to available data and permissions.